Postcard Printing: How To Get Big Marketing Results

Postcard marketing is perhaps the number one thing when it comes to distributing your messaging. Postcards have the unique ability to mailed alone, and also have the ability to be handed out and included in just about every piece of marketing material. Below are the top three tips to ensure you're getting the optimum results from your postcard marketing campaign.

Design - Make sure that the design is something that is symbolic of your brand. The design should incorporate bright colors to grab attention. Utilizing attention-grabbing colors not only helps get attention, but also helps in sustaining attention over a long period of time. As a result look at your current marketing collateral and try to decide how you can incorporate bright colors to draw attention. Drawing attention is perhaps the most important component.

Shape - Try and think outside of the traditional rectangle and consider shapes that stand out. Some shapes that embody your industry will help in cutting down on copy. You will no longer have to explain exactly what your business is as this will be explained by your shape. Also, try to think of ways to align your copy with the shape. Perhaps outlining your postcard with your copy is one way. Another way is to add shapes that align with the shape of it.

Copy - Make sure that the copy you include is casual. Use copy that has a natural tone, save the professional speak for your corporate collateral, and the natural easy going voice for your new business collateral. This collateral will usually be read by the general consumer, as a result, they will most likely relate to copy that speaks to them.

Postcards are only as successful as you make them. As a result, invest the proper amount of time, money and design skills to ensure that your postcards are a proud presentation of your brand. This will not only emphasize the benefits of your company but will also help in understanding your business.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.