Pizza Operators - Mail Personalized "New Mover" Pizza Letters That Work!

New mover letters addressed to consumers who have recently purchased or rented a home in the neighborhood can be immensely lucrative for your business over time. Although sending that welcoming letter is a nice thing to do, it also puts the name of your restaurant in their heads from the very beginning. Connecting with a new customer is much the same as making new friends; it's a matter of gaining their trust by establishing credibility. One way to do that is with a personalized message just for them, welcoming them to the community with an offer designed just for new neighbors.

Something Helpful Just for You

Contacting the new movers with a targeted message is the best plan of action. Although your goal is to sell pizza, you want to establish good will and trust. Often a letter that provides helpful information about the community is more appreciated than a free pizza. After all, they know you want their business - consumers weren't born in the dark ages so they know what advertising is all about. Go one step farther and include some information that might come in handy for the new mover such as where the local hospitals are, what schools are in the area and even where the nearest post office and fire stations are. You would be surprised how many people will tack this letter to a bulletin board or stick it on the fridge with a magnet. Every time they refer to that letter they will see your pizza restaurant logo on the letterhead.

We Value Your Business

Approaching the new mover in a special way with a unique message puts your pizza restaurant in a great position. New movers are excellent prospects for pizza sales. Pizza represents convenience, especially take out or delivery. New movers can be a bit pressed for time and overwhelmed while unpacking their house and getting used to the new route to school and possibly even getting established in a new job. All this does not leave them with a lot of time and energy to cook. You will be their solution, by providing almost instant, scrumptious meals that may not even require silverware. Pizza is perfect! And of course they can serve it, or stop by several times a week because you have so many different choices of pizza, no two meals need be alike. Make sure to stress all these points in your targeted communications.

We Have Excellent Pizza!

This is your basic message, which you will embellish with all the personalization ideas mentioned above. But basics are important too! Make sure the graphics on anything you mail, the actual letter or flyer, the envelope and the take-out menu, pop out! Bright colors on a light background are great for this. A full color photo of pizza is an excellent idea, and of course, feature your logo prominently. Make sure a new mover discount offer is easy to see at a glance. Make sure the contact info is large and easy to find, especially the phone number. Possibly include a small map. After all, they're new to the neighborhood and you want them to find your restaurant easily. Don't take the chance they well get lost and end up at the competition!

Once you have established what will work best in the area where your pizza shop is located, it's time to find a full service printer that can take your new mover strategy from start to finish. Most good printers have access to resources most of us can only dream of, including targeted mailing lists. They can provide free new mover pizza templates, help you design your advertising and even do the mailing for you! With the write printer you can move forward with confidence knowing that a new mover campaign is one of the best investments a pizza restaurant can make.

About this Author

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.

Article Source: http://EzineArticles.com/?expert=Chris_Barr