So you hit a lot of networking events, you socialize, you mesmerize and you make great contacts that fuel your business as well as your professional brand. The problem is that you feel like a robot throwing out the same story over and over again about who you are and what you do.
The problem here is that you'll start to lose steam with the same old elevator pitch, which means it will start to lose its luster and effectiveness. You need to spice up who you are and be passionate while still condensing it into something you can deliver in the time it takes that IT guy to suck down another Capri Sun.
An elevator pitch is that beautiful brief statement that hits on who you are, why you exist, what your business is and why you're so damn awesome. The idea behind this is simple:
If you're in an elevator and you have 30 seconds (or the average length of an elevator ride) to make an impression, what would say to make that impact?
Think about all those times people ask you what it is that you do; what's your response? Do you deliver it with gusto, showing off a sharp and intriguing statement that has clearly been polished to dazzle...or do you roll your hand as you prattle off your latest gig only to be forgotten as the next person pipes in.
The perfect pitch is vital because you never know where that next big deal could pop.
Focus on these tips to help you craft a magnetic elevator pitch:
Target what you do that is so unique
The whole idea of an elevator pitch is to get their interest so you need to have a hook. What sounds better: "I own a seasonal ice cream shop" or "I own a homemade ice cream shop where I specialize in exotic flavors, especially imported fruits and chocolate blends"?
Make your Pitch Exciting
You're passionate about what you do, and you love it. Make the person believe you love it and show them that you wouldn't dare sacrifice integrity for anything. Emphasize what makes you passionate and what motivates you.
Be Simple
Don't try to make it about everything, about everyone, etc. Convey a clear message about a focus topic in a short span of time. Remember, it needs to fit into a brief period of just 30 seconds or less.
Write it down
Write down your pitch, say it out loud and try testing it out. Refine it, rewrite it and continue to rewrite it until you land your hook. There's a classic motto: "writing is re-writing"
Practices Makes Perfect
When you're first trying out your elevator pitch, don't be surprised if it feels a little awkward. You're essentially making a veiled sales pitch on "You, Inc." It's OK if it feels uncomfortable, you'll refine it in time so that it flows from you like water - and quenches the thirst of those who hear it.
You never know when it will come in handy but the first time you land a solid lead for anything from a well-refined elevator pitch you will be proud of how you've positioned your professional brand.
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Article Source: http://EzineArticles.com/?expert=Matthew_E_Alleyne
