If you are a pay per click marketing advertiser then you must have a full understanding of what makes a good, and a bad ppc ad. This article will discuss the good the bad and the ugly ads of pay per click marketers and also show you where to get access to the best pay per click marketing tool for maximum ppc marketing profits.

Bad pay per click marketing ads in a competitive market mean one thing - losing money hands over fist - and fast!

When we talk about good, bad and ugly ads of pay per click marketing advertisers we are talking about not only the keywords that those pay per click campaigns are targeting, but also the landing pages that those pay per click ads are redirected to.

Understanding The Fundamentals Of Bad & Ugly Ads

A pay per click bad ad will be completely unfocused and untargeted, will use only the most general keyword list and will probably send the ad traffic to the wrong landing page.

This will ultimately hurt the pay per click advertiser's click through rate, their conversions, their quality score and their hip pocket!

No matter what keyword their prospect has searched, they'll direct them to the home page, regardless of what specifically their prospect is looking for.

There are several things severely wrong with a bad ad:

1. They've placed every single keyword into the one ad group rather than just similar phrases.

2. Their headline is useless and ineffective.

3. Their description gives no reason for the prospect to click on their ad.

4. Their ad takes their prospects directly to their home page, regardless of what the keywords are that were searched for. It is far more beneficial to have visitors taken to an individual web page specifically designed around the keyword phrase searched for.

Understanding The Fundamentals Of Great Ads

1. The keyword is in the headline.

2. The first line of the ad contains the most powerful and compelling benefit to the reader.

3. The second line in the description contains the best feature.

4. The beginning of every word has been capitalized.

5. The display url has part of the main keyword either in the domain or in a subdirectory.

To get the highest click through rate you possibly can and the highest conversions you need to focus on targeting keyword sets, not a general keyword list. Not only that, you have to write your ads as a sales person would.

Let me show you how I would use the software Keyword Elite to easily separate my keywords into their own ad group.

Open up project 1 "create a keyword list". For this example I'll use the keyword insurance. In step 3 select Overture and in step 4 we'll select 500 keywords related to the word insurance.

Once Keyword Elite has finished processing this list of keywords right click on the mouse and select "export as groups to TXT". This will automatically allow us to separate all of our keywords into their own ad groups for us. It will create 1 text file for each group. All we would need to do then is open up each text file and paste the keywords straight in our Adwords account. For example, the text files for the insurance example would be car insurance, health insurance, home insurance, insurance and life insurance.

This is but one of a collection of articles I've written about creating profitable Adwords campaigns. Look out for my other informative pay per click article tutorials.

Keep reading to get instant access to the best pay per click marketing tool used by thousands of pay per click advertisers to create profitable pay per click marketing campaigns in the shortest amount of time possible.