Think about the best gift you've ever received. Was part of the fun ripping off the wrapping paper? Or was it the type of gift so beautifully presented that you treasured the packaging as well? As an online entrepreneur, attempt to achieve the latter effect. Well thought-out, quality packaging adds to a customer's overall level of satisfaction.
To ensure secure delivery, an item must always be placed in a sealed box or padded envelope so these can be personalised with a logo. For a cheap and easy way to reproduce a print, invest in a stencil or a rubber stamp, and design a logo that reflects your shop's ethos.
Adding a logo is also a clever advertising trick as each parcel comes into contact with a range of people before reaching its addressee. Imagine all the people whose paths you'll cross on the way to the post office and while waiting in the queue. Even postmen themselves could be intrigued enough to later search for your company online.
Once the outer packaging is completed, the real fun can begin. Let your creativity run wild and make your packaging as original as the product inside. Think about what you're selling, its shape and size, and come up with some crafty ways of wrapping it.
Are you selling handmade clothing? Consider wrapping each item in personalised tissue paper or placing it in a custom made fabric bag adorned once more with your logo.
Even book and DVD orders can be made more exciting. While many sellers will offer to gift wrap your item at an extra cost, deliver this service as the standard. Stock up on some simple brown paper bags printed with your logo, place the item inside and tie it up with a simple strand of ribbon.
Although the key to getting an item delivered intact is padding, try to avoid excess packaging destined to end up in a landfill. Instead of bubble wrap, consider using recyclable materials such as old newspapers or scraps of fabric. The eco-friendly approach will not only play its part in protecting the environment, but also save you some precious pennies.
Personalised packaging requires quite some time and money. If you find yourself running low on either, consider some more simple ways of making sure you stand out. Even a personalised business card can do the trick. Dig up some cardboard, add your logo and some contact details, and handwrite a simple thank you message with the customer's name if available. This minor gesture indicates that you treat each customer as an individual not just someone who helps pay for your bills at the end of the month.
Basically, what to remember is that the more memorable the moment of receiving and opening a parcel, the more likely a customer is to return to your shop and suggest your products to friends.
Once you feel you've achieved some serious packaging magic, make sure to find a cheap parcel delivery service to transport your precious goods quickly and reliably.
Harvey McEwan writes to offer information and advice on a variety of areas, from technology to holiday destinations. Read through Harvey's other articles here to find out more.
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