Online Marketing - Diversifying Your Approach

In the age of YouTube, and streaming video, technology has become center-stage for employing online marketing efforts. Moreover, if you are not using these beneficial markets, you could be out of the loop. The number one question to ask when creating an effective marketing campaign is how many potential buyers, or people can we address with our message. That is what online video marketing can harbor; the power of a large, and expansive audience who are ready to view your message, if it is good enough.

Traditional marketing, such as promotional flyers, mail campaigns or direct advertising are a few approaches to gaining advertising and brand recognition. Nevertheless, using technology can be advantageous for your overall marketing efforts. It is not only the video marketing that does it, but harboring the power of effective social media, email campaigns, Web newsletters, and Google AdWords can jettison your business into the 21st century, and embark your brand on an all-new adventure; online.

Therefore, when we think about diversifying your online marketing approach, we should think about the kinds of tools that we could employ online, to increase your brand recognition and get the message out there. The first avenue we can try is social media. Sign up to the favorite social websites, Twitter or Facebook for example, and start a conversation. Up your follower count, and engage effectively with similarly minded businesses and figureheads. It takes time some time, but once you have the appropriate amount of followers, you can easily assert your online marketing efforts. Careful though, online users are much more perceptive when it comes to discerning between an honest-to-goodness message, and marketing lingo.

People pay attention to a message if it connects with them, and you are not going to connect with a business or otherwise, if you employ aggressive marketing tactics online; in fact you will probably agitate them. Take this idea to the next step. If you are talking via a Twitter conversation, keep it conversational, and to-the-point. It is about building your ideas, opinions, and engaging fellow friends of a similar vernacular.

Next up is video marketing. Much like social media, this avenue is ripe for the picking, if you know how to use it effectively. Moreover, using it in the best manner does not mean making a nausea-inducing PowerPoint and converting it to video, and then throwing it unabashedly on YouTube. What I like to see on the various video websites, at least in terms of marketing, is a funny, yet uniquely done video. Some companies go overboard to say the least, with this approach. Cliche is not your friend. Circus animals are overused. Viral marketing is a rare success anymore. What is more to the point is that you need three things to convey an appropriate and well-done online message to your audience via your video:

• Brevity = quick adaptation, easily to understand, and visual convenience.
• Funny, yet has a point = Throw out the clowns in jumpsuits, and put in real humor, wit, sarcasm, and even parody.
• Branding = Liking the video, sharing it with friends, and becoming engaged in its message.

To summarize, employ social media and video marketing to increase the recognition of your brand online. Diverge from regular marketing tactics that could drum up fevered rage in your audience. Instead, use an honest-to-goodness message, add some charisma and wit then deploy to the masses. They will appreciate your effort at maintaining a direct conversation with them.

Carl Drummond is a seasoned writer in the areas of technology, search engine optimization, Web design and online marketing. He recently attended a marketing seminar in Indianapolis, where he learned a great deal about social media, and online marketing. He was elated about the information he found on Indianapolis SEO and was excited to learn more about online marketing efforts like search engine optimization, and localization for target markets.