As you start off in your journey in online business, you will without doubt discover the importance of highly qualified targeted traffic. Among your top priority should be to educate yourself on how to get qualified targeted visitors.
Did I hear you asking why?
Simple. General traffic brings you some sales. Qualified traffic brings you volumes of repeat sales. The more quality traffic you get, the more potential you have in converting them into sales. However, there is an even more profitable way of handling your traffic.
I'm pretty sure that you are familiar with the phrase - "The Money Is In The List".
That phrase may seem a bit cliche. However, that really is a truly indisputable fact in the basics of business online. Building a list of your own is definitely a key for you to become successful in doing business on the internet.
Would you like to know why that is so?
60% - 90% of the general traffic you get will not buy from you on their very first visit. Studies have shown that a typical visitor requires you to communicate with them for at least 5 - 9 times before you convert them into paying customers.
Getting traffic alone is simply not enough anymore. What you need is a way to stay in touch with your traffic constantly even after they have left your website. You need to filter the quality visitors from your general traffic. To do this, you need a list.
You should focus on ensuring that your visitors join your very own mailing list. Once they have subscribed into your list, you can consequently stay in communication with your prospects. As such, you can now provide your subscribers with many more quality information and make more sales from them.
How to build that list?
First, you need to identify your target market. To do so, some research needs to be performed. Find out who your target market are. This can be done using a number of free tools. My favorite tool which I use the most is Google's AdWords External KeywordTool. Use the keyword tool to identify keyword phrases which your target market is likely to use in a search engine.
Build your ads around the keyword phrases you've identified. Follow through with writing corresponding landing pages for those ads. The landing pages should also be optimized for the keyword phrases you've identified earlier. Make sure that both your landing pages and your ads are relevant with each other.
Entice your target market to part with their contact information with a little free gift of some sort. Write or find a short eBook, report or newsletter which is related to your niche. Offer it for F.R.E.E to your prospects.
Upon their signing up to your list, send them to your sales copy page. This way, even if they don't end up buying your product or services, you have already collected their contact information. You can now stay in contact with them and continue to provide them with information and future offers.
The list then becomes your main source of highly qualified targeted traffic. Best of all, if they are your existing customers. It's easier to make repeat sales from existing customers than to get a new customer.
The entire process mentioned above may seem complex at first. However, it really is not that difficult. Do it a couple of times and you should already get the hang of it. Besides, it's a do it once and forget kind of thing. You set it up once in your autoresponder and that's it. Just monitor and modify as needed.
Get it running smoothly. When the money starts to come in steadily, you can then start on another project. Lather, rinse, repeat. Lather, rinse, repeat. Pretty soon, you will have a number of online businesses running almost on autopilot.
A properly set up online business, as above, allows you to work on your business, not in your business. You run the business, not the other way around.
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