Diamond Author
Not long ago, a well intentioned marketing executive for one of the top online article websites in the world stated that it was very important when writing online articles to understand the global reader, consider their culture, and their many potential life experiences and perceptions. Okay this is definitely great advice as the Internet is fully connected around the world and back again right?
And to this advice I would say, and realize I have written nearly 21,000 online articles; that I hear what he is saying there, but indeed, perhaps an individual isn't writing for a global audience, perhaps they have a specific niche, thus, they are writing for a certain type of buyer in that niche, who might have the same level of industry savvy. Or, perhaps there are specific customers you may not want, for instance if you are a professional, coach, or consultant, there will be certain personality types you have no interest in as clients.
Finally, the entire "perception" argument often borders on the unique perspective that "political correctness" is the best way to play it. But consider if you will that part of the real problems in society and online is too much sweeping under the carpet of viewpoints.
Luckily, the marketing executive's advice does work in his world, because most writers by a percentage are indeed, socialist, liberal leaning, and fully into this notion of perspective and perception. But, just because someone has come from a different culture, set of experiences, does not necessarily mean they are correct in their assumptions, or that they need to be tricked, or lied to, or even pandered with overt politeness, and showered with understanding, caring, and compliments.
Also there are a good many folks who are looking for a higher reading level than the normal dribble online, they are not looking for a dummied down version and perhaps, don't want their intelligence insulted by dancing around an issue. Sometimes you need to tell it to them straight or even shock them into learning something new.
They say that sarcasm drives people away, but perhaps, you are also bonding with your desired readers, while simultaneously jabbing at the shallow arguments of those who might disagree, or who would never be your targeted clients, as they would end up wasting your time and energy if they did click through.
See those points?
Now then, it is a very nice premise to consider all inclusive articles for the world-wide-web and something to always think on, and probably wise for a global online article directory. Still, there are times when such article marketing tips will not apply. Remember, for the writer or the online article marketer it's always about; "Targeted Audience!" and nothing else really matters!
About this Author
Lance Winslow is the Founder of the Online Think Tank, a diverse group of achievers, experts, innovators, entrepreneurs, thinkers, futurists, academics, dreamers, leaders, and general all around brilliant minds. Lance Winslow hopes you've enjoyed today's discussion and topic. http://www.WorldThinkTank.net - Have an important subject to discuss, contact Lance Winslow.
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