One of the Best Marketing Tools - Your Cleaning Business Portfolio

Did you know that one of the best marketing tools for you house cleaning business, which you can actually control, is your business portfolio? Yes, that is true. With a good portfolio you can actually open lots of cleaning business opportunities for your company.

In the cleaning business, marketing is not a very difficult task - you just need to have the right strategies. And one of these strategies is building a good portfolio. When you sell services rather than products, people would like to know how skilled qualified you are in order to deliver great results for the said services you are offering. So the better your portfolio, the better your cleaning business' marketing becomes.

How You Can Control Your Portfolio

Your portfolio is simply a collection of your skills and qualifications as a cleaner. So whatever is in the portfolio are things that you can control. For your skills and qualifications, you can always enroll in a cleaning course, attend workshops and seminars on cleaning, and include the certificates you get from these in your portfolio.

Basically, your portfolio is a tangible, visible version of your skills and qualifications. If you do have skills and you feel that you are qualified but you have no "physical evidence" for that, you can enroll in a course or two to be able to have a certificate. Or if you have been featured in a newspaper or magazine article, cut out the clipping and include it in your portfolio too. Anything that may increase your credibility as a cleaner should be included in your portfolio.

Essential Content of Your Portfolio

Noting that skills and qualifications are the focus of a portfolio, it does contain everything. However, what are the things that every house cleaning business portfolio should have? For one, certificates (from courses, workshops, or seminars) are important. Second, what you need is visual evidence of your jobs. That is when photographs of the houses you have cleaned are an essential content of your portfolio. People need to see your work, and that is the only way they can do so. Here's a tip: if you haven't had a single job yet, clean your own home and take pictures of it. That will do until you find better pictures as you progress in your business.

You can also open more cleaning business opportunities by including testimonials or recommendation letters in your portfolio. Some of your satisfied clients will gladly agree to write a testimonial of your service and you can include those in your portfolio. Just remember that your portfolio is one of the best ways to sell your services.

Janice is an expert in cleaning services. Her experiences have given her insights to share to those who want to get into the business of servicing people's houses and establishments. She believes that everyone deserves to learn, and it is up to the person to exert the efforts to make it work. Know more about Janice and her work at http://www.cleaningbusinessstarterkit.com