Internet marketing has changed

In recent months the traditional methods of internet marketing have changed to include more relevant search criteria. Rather than On-page optimization, which is what most companies advertise and perform for a fee, it isn't as affective as it once was. Off-page SEO is now the most effective means of internet marketing. Up until the middle of 2008, internet marketing consisted of the following: create a website with good text links, keywords and Meta tags. This used to be the 'secret' to internet marketing and increased web traffic. In fact 70-80% of internet marketing success was a result of the enhancements made to the website page. However the game has completely changed...

On-Page SEO (Search Engine Optimization)...we do this for free

On-page SEO is the process of what's known as Search Engine Optimization (SEO). The key word is 'optimization' implies that your web site will increase in web traffic, but optimizing and marketing are very different. Optimizing the page means adding text, header tags, Meta tags, and keywords. This is important; however any website that is worth having should have all of these 'optimization' features in place for free. Every one of your competitors already knows about optimization, so in essence once you have optimized your site you are simply on the same playing field as everyone else. Put simply, your website is now ready to be seen by the major search engines. It does not mean that Google is going to put you on the first page, just because you have done what everyone else has done. It's like saying: "The Chicago Cubs will win the World Series, just because they put on their uniforms and show up to play." Of course, you don't have to be a sports fan to know that this is an untrue statement. However many 'slick' marketing campaigns have been done to convince people that a site builder like Yahoo site builder, or Intuit websites is going to get your website on Google's first page. Not true, in fact if you use a site builder only, you probably will not show up in the first 100 listings on Google. There goes your internet marketing plan. So how do I know what to do? Read below for the answer and subscribe to future article feeds.

Off-Page SEM (Search Engine Marketing)... the answer

The true secret to successful internet marketing is Off-Page SEM. This includes links from other websites that back link to your site, or backlinks. The more popular the site linking to yours the better your page will rank. Another great off page technique is creating a blog where visitors can get practical and helpful information related to your product or service. Once they have found your blog to be useful they will bookmark your blog which creates a link to your site. Article submission is one of the most effective means of creating website traffic. By writing and submitting articles to submission firms your article can get published many times over creating multiple links to your site. For example say you write an informative article on how to grow a church, because you are designing a website for church use. Article submission firms like About.com, EzineArticles.com and others welcome well written articles to help them enhance their own sites. Every time your article gets published, you receive yet another backlink. The backlinks from multiple external sites tells Google and other major search engines that your site is worth putting on the first page.

Next Steps

You can spend your own time creating Off-page marketing, however your industry my have many competitors and you may want to target a local market instead of a global market. All of these factors determine how much time and effort will need to be put into off-page marketing.