Factors that were previously considered in the process of creating and launching a web site include.
- Defining a successful web-site
- Set-up documentation and defining our business
- Keyword research and finding the niche market
- Off-Page Success factors, and now
- On-page Construction criteria
On-page factors.
This will typically be the text we observe with the human eye when we visit a web site. Factors that come to play here are the value and relevance of the content we place on a web page visible to the human eye (and obviously the crawl robots of the search engines).
The first is the "H" tags, or heading tag that should contain the primary keyword targeted for that page. While it is not always possible to use this component (due to aesthetic impact on web page design or layout).To many search engines this has some relevance as this should indicate the page content and importance of targeted keyword.
Use of On Page Keywords.
Web pages are essentially designed for human benefit, and the above optimization should not overshadow this objective. Google in particular does not take kindly to over optimization and keyword stuffed web pages. Neither will your human visitor be impressed by viewing a page where every other word is in bold or highlighted. Google and other crawlers are very smart devices and tend to read our pages just as a human would read a page. The use of primary keywords on a particular web page should be limited to 3-4 times and the page text is about 200 - 250 words.
Images and graphics.
Most web sites feature images and video material. These graphics must obviously have a file name. It is advisable to use keyword descriptions to actually name these images. This is referred to as 'ALT TAGS". Many of us have experienced a situation where we view a website in the browser only to notice that some of the images have not loaded. We do not know what these images are because it is named "image1.jpeg" in preference to the desired format of "golf-shoe-ladies-logo.jpeg". Google particularly places a value on how we use Alt Tags.
Apart from the appeal to search engines, visually impaired visitors use software to read the text. What does "image1" mean? In addition Google Image Search can also find relevant images. What will it make of" image1" rather than displaying "golf-shoe-ladies-logo.jpeg". Using Title tags to describe images is a valuable link juice just as the text we use to link to internal pages on a web site.
Care should be taken not to overdo this. In place of using text like "click this" or "click here" it is more seo friendly to use html tag text to link to the page we are pointing the link to, and also another opportunity to use a keyword and makes a lot more sense to your visitors when a link text reads as "visit our new widget page now " rather than "next".
The phrase "design a page for a visitor and not Google" signifies the fine line between optimal page design and appealing page impression. Next issue will consider more aspects relating to the actual web page design issues of a Low Cost Website Design.
Future issues will focus on Visual page aspects like the linking structure page content and more exciting stuff to better appreciate the process of web site design.
About this Author
Author: Dewald de Bruyn Webdesign.
Any Low Cost Website Design must be appealing to site visitors and the search engines who aim to please the increasing search for information. While Business Blog Web Design offers huge business benefits.
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