Offline Businesses - Train Your Corporate Marketing Department in Online Marketing

Every year, offline businesses like insurance companies, equipment suppliers, telecommunication companies and retail chains spend a small fortune sending executives, marketing professionals and salespeople to seminars, conventions, retreats, trade shows and the like. Yet for just a small percentage of that expense they could be training their entire marketing department in the hottest emerging marketing technologies - online marketing strategies.

There still exists today a gulf between traditional corporate marketing professionals and online marketing professionals. The former are mostly old-school marketers who have come up through the ranks learning the ins and outs of traditional media and traditional strategies - skills that while vitally important, bring fewer and fewer results each year as traditional media audiences dwindle.

The latter, by comparison, would be considered 'Rockstars' by corporations and other offline businesses - true hotshots who get amazing results but just aren't team players. And while everyone wants the phenomenal results corporate rockstars regularly achieve, today's politically-correct corporations have done their best to divest themselves of them, fearing they can't easily be controlled.

So what is the solution facing offline businesses? Most will decide to relegate any and all online marketing to outsourcing - web design firms, SEO specialists, social media experts, ghostwriters and so on, at a cost of tens of thousands to hundreds of thousands of dollars per year. And even then they'll be at the mercy of these outside companies, since no one in-house knows enough about the emerging online marketing tools and techniques to include them in the planning stages of marketing strategies development.

The smartest companies, those with the greatest foresight, will realize it's far less expensive and far more profitable to train their existing marketing and sales departments in the online marketing ways instead. These people already fit the corporate culture of the offline businesses they work for, have the required offline savvy to make the most of traditional methods, and can now become much more valuable again by learning a whole new, though related, skillset.

Most importantly, this new professional online marketing knowledge will allow marketing plans to include the Internet right from the inception of each campaign's planning stages and protect the company from outside suppliers pushing outdated web designs, building overly complicated web sites that don't rank well in the search engines, holding them up for a king's ransom to get jobs completed or taking 4 times as long as promised to deliver online properties. And if you don't think major offline businesses fall victim to each of these scenarios every day, ask yourself when you last saw a Fortune 400 company show up on the first page of results at Google, Bing or Yahoo, or came across their presence on social media sites? Those are currently the two largest sources of online traffic, yet for all the millions they spend, the biggest corporations are shut out by small independent online marketing pros with little or no budget.

If you're a professional offline marketer, think of how much stronger you'd be with these new technologies under your belt. If you're an HR pro, ask yourself when an experienced professional Internet marketer last applied for ANY position within your corporation - or any other you're familiar with. And if you're a CEO, CFO, COO or business owner, ask yourself how long it's going to take you to realize you should already be training your corporate marketing department in the online marketing techniques and strategies?

Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today - enroll now!