After the completing the on page optimization the next step to take is search engine optimization is start off page optimization. During off page optimization we just try to show the world that we are up on the web. We just try to show the presence of the website wherever we become able to show. Here are some of the processes that can be performed during this phase of optimization:

1: XML Sitemap: Create an XML Sitemap for the website. For this you can take the help of any sitemap generator tool. You can find hundred and thousands on the web which are absolutely free. After creating the sitemap upload it on the root and submit it to the Webmaster console of search engines. It will help identifying the deeper links by search engine spiders.

2: Press Release: Write an appealing release for your website keeping in mind your visitors and submit it to press release sites. It will help quickly publish your website on the web. You may submit more press releases for further information or updates on your website.

3: Submit to Directories: Submit your website to all the directories that you think is good. Always keep in mind if you are submitting your site to your industry specific directories it will be more beneficial and will carry more weight.

4: Articles: Write some appealing articles on the topics related to your industry and products, submit this to articles directory. Articles should be informative and not too big to read. More the information you will give to your article visitors more the chances your website been visited by that visitor. Never forget to put your link in the resource section of author area. Write as many articles as possible and submit it to article directories. More the articles you will have more the link back and visitors you may have.

5: Participate n forums: Try to participate in the forum of your industry. This will help you to publicize as industry specialist. Give the forum something special by making some good posts and help others to come up with any particular problem, which they will specify in their threads. You can use your link in signature here as well.

6: Interact with Social Media: Now a days the social media become the major player in increasing visitors to your website. An interesting story published on any social bookmarking website can send tens and thousands of traffic to your site. An interesting or funny video can also do the same. Take the benefit of social media and increase your visitors as well as back links.

There are a number of more things that can be performed off page to promote a website on the web, but I have just mentioned some of them.