Having access to capital and funding is paramount to the lifeblood and success of any small business owner's survival. With it, the sky's the limit for putting in place all those great growth plans. Without it, your engine chokes from running out of gasoline. Sometimes, it's that simple.
More importantly, you may need access to capital and funding for some neat marketing plans you have for your small business. You may want to develop a blog, Web site, landing page, or even an email campaign to tie everything together. In any case, although it's possible to successfully develop and implement a solid and effective marketing plan on a shoestring budget, you still need to have access to some form of funding.
To say we are in a credit crunch would be the understatement of the century. So here's some good news for you. We are finally seeing some signs that the $700 billion bailout plan is trickling down to banks that are planning on lending to businesses just like you.
As of the beginning of December, the Federal Deposit Insurance Corp. (FDIC) had received more than 1,200 applications from small regional and community banks wanting a piece of the Troubled Asset Relief Program (TARP). What this means is that the Bailout money is going to more than just Bank of America, Wells Fargo and JP Morgan.
So keep making plans to start new initiatives and do all kinds of marketing and PR. And keep trying to get those funds since the big Bailout money is on its way.
John Sternal is a veteran public relations professional with more than 15 years experience serving clients in a variety of industries on both the agency and corporate sides. John has worked with members of the national media to develop stories that serve their readers/viewers in an effort to educate on topics that benefit his clients/employers.
John is the co-creator of http://understandingmarketing.com, an online resource for small business marketing and public relations information. Understanding Marketing allows business owners and managers to learn the basics of marketing and find "how-to" articles to do it themselves.
For more information on specific marketing or public relations techniques that will help attract customers please contact John at his website or connect on LinkedIn at http://www.linkedin.com/in/johnsternal
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