NuSkin Enterprises is a prominent network marketing company that specializes in health and wellness products. Even though they are well known and established, there remains a question as to whether or not NuSkin is a good business opportunity. Let's take a closer look.

NuSkin - The Good

Founded in 1984, NuSkin has grown into a publicly traded network marketing company with several spin-off companies under its wing (Big Planet, Photomax, Pharmanex, etc). Additionally, they have created a non-profit organization to compliment their for-profit enterprises.

NuSkin focuses on health and wellness, specifically on anti-aging. Their landmark product is their Galvanic Spa, a device used to help remove fine lines and wrinkles.

They are also a network marketing, which means they provide a business opportunity to individuals who choose to become resellers and recruiters of resellers for their products. Through this model, they have built an enterprise valued at over $1B and have over 750,000 distributors and customers.

On the surface, NuSkin looks like a great company to be affiliated with. Lets take a look at their marketing model.

NuSkin - The Other Side Of The Coin

NuSkin has achieved much of it's growth through the traditional model of "warm marketing" and sampling - instructing their resellers to sell to their friends and family members, and giving away product to let them try it out. These types of techniques are justified with the catchphrase "the product sells itself".

Even if a product is outstanding, it doesn't sell itself. A beautiful Lamborghini is still sold by a representative at a car dealership. So understanding the concepts of marketing, and how to "sell" to people who are already looking for what you have become very important in developing a substantial organization with NuSkin.

NuSkin is a good company with a good product line - but success is ultimately determined with the marketing skill-set of the distributor. Friends and family members only go so far.