The North American E-commerce landscape has just become more competitive. Until 2009 Americans has come to know the common names of Amazon and eBay. These are two of the major players in the E-commerce industry, and have been for years. eBay has become known at the online auction giant with prices that increase as demand rises. In contrast, DubLi featuers a unique element that is seeking to trump both Amazon and eBay.

First, the fundamental different lies in DubLi's unique reverse auction format.  Users bid on items by using credits to view prices. Prices steadily decline as demand increases since each price viewing reducing an item's price. This reverse auction concept has obtained great appeal among American users thus far.

The DubLi website goes one step further by offering a full scale shopping portal consisting of the most well-known retailers. Essentially DubLi partners with retailers whereby subsequent retail purchases are tracked, thus generated click-through revenue to the individual licensee who made the purchase or referred a customer.  The auction and shopping portal combination has given it a one of a kind competitive advantage over similar yet one dimensional E-commerce sites.

The North American launch has seen more than double the initial growth that was experienced in recently years with DubLi European launch. When compared to the market penetration in Germany and the United Kingdom, the North American advancement is due to more online users and the undeniable auction popularity. In fact, studies show that millions of American online shoppers contribute to a multi-billion dollar industry on the internet. The coming years will prove pivotal in DubLi future growth and opportunities.