You see it almost everywhere and you shop their sites. Your on Google looking for a new golf putter and you come across a website that low and behold, only sells golf putters. It seems like this website was made just for you. They know the questions your asking about golf putters and they are providing the answers along with a suggestion as to where you might go to buy one. This is niche website marketing.

The plan is simple. Find a demand that has little or no significant competition and fill it with a website that offers answers along side affiliate advertising.

This type of business model works best with very small segments of a broader category. For instance, in the example used above choosing golf putters over golf equipment allows one to focus all their resources and time into creating a compelling resource for golf putters.

Trying to build a new website around golf equipment would ultimately lead to a website with hundreds of pages. If this website was not truly better than those already serving this demand you would end up with what is termed a "hollow" site.

A hollow website is one that offers little or no value over the competition that is dominating your chosen field. This type of website will find it very difficult to compete in the search engines and therefore generate any traffic.

Bye narrowing your focus you can create a website that is able to engage your visitors. If you can engage your visitors with unique content you can often times find a position in the top results returned by google and other search engines.

The most common strategy for niche website marketing is to select a small segment, write product reviews for each product in your segment and provide affiliate links along side these reviews.