As an internet marketer, you cannot afford not to publish your own newsletters. Why? It's because this is the most powerful and most cost-effective solution to stay in touch with your prospective clients until such time that you're able to convince them to buy from you.

Here's how you can write effective newsletters:

1. Find a problem. The first thing to do is to discover the struggles of your target audience. These are the best topics to discuss as they'll surely help you grab your readers by the throat. Conduct a survey or spend at least an hour everyday going to forums where your target audience usually air out their concerns and problems. Focus your attention on those issues that affect the majority. Talk about the problem in details. Tell your readers the causes and the things that they can do to prevent it. It's important for you to make sure that you'll sound very knowledgeable as this is the only way to get these people to trust you and to make sure that they'll listen to everything you say.

2. Write with a solution in mind. Of course, you need to tell your readers how they can solve the problems that you've just discussed. Keep in mind that in doing so, you're putting your name and your credibility on the line. So, make sure that all the solutions you offer are tried and tested. I suggest that you offer solutions that require the use of the products and services that you sell so you can easily hit two birds with one stone.