Newbie Internet Marketer, today we are going to talk a little bit about relevance.

If this is the first time you are hearing this term, get used to it, because this term is going to be one of the key things you need to understand if you plan on becoming successful. Many Newbie Internet Marketers think that the product is the key to sales. While the product needs to be a good one, it doesn't matter if the page that your audience lands on is not relevant-meaning, it has nothing to do, or little to do with the product.

If you are looking for purple fuzzy slippers, and the site comes up talking about natural dog food, you end up leaving...that is because natural dog food is not what you were looking for. Sounds like common sense, but this is a mistake that is made by so many newbie internet marketers.

When you come up with your campaign, you need to make sure that your keywords are relevant. "Make money" may seem like a relevant keyword for internet marketing, but it may not be relevant if your person is looking for a e-book on internet marketing. "Internet Marketing e-book" would be a relevant key word group.

If you are going to use an ad campaign, you need to make sure your keyword group has relevance. Keep it to no more than 25 keywords. Anything more and your ad group risks losing relevance. Make sure the ad attached to the keywords is relevant to the keywords and the product.

Next, you need to make sure your landing page has relevance. Back to the e-book on internet marketing. Your landing page should be key word rich, but not grossly so...the page should read naturally. And then make sure the content is rich with meaningful information. Maybe the e-book page has a great review on it outlining all the benefits of the book. Remember, you are preselling, getting your reader ready to buy.

Lastly, make sure that your product is very relevant to the customer!

If you follow the golden rule of relevancy, get ready to see the dollars grow!