Network Marketing Success And Social Media

I'm certain, if you've been around network marketing any length of time at all, that you've heard that network marketing is a people business. Well, this is, was, and always will be the case.

That's why social media is probably the best thing to happen to this industry in like, forever. Why do I say this? Because now you can talk to people all over the world. Think of the ramifications of this.

Back in the late 1950's and 1960's, you could only prospect to those who were geographically close to you. This meant going to the grocery store to strike up conversations about your business, or throwing a party and giving a business presentation in front of your family and friends.

Yes, back in the day, these techniques worked. These days, however, most of us have become immune to traditional forms of marketing. It's estimated that the typical American is exposed to over 5,000 ads every single day.

Traditional marketing techniques meant targeting your family and friends first, for the most part. Why is that? Because people buy from those they know, like, and trust.

This is where social media comes in.

If you develop a relationship with your Facebook friends and your Twitter followers, eventually they will know, like, and trust you. It really can be that simple.

Unfortunately, most marketers I see online are doing this all wrong. They post almost exclusively ads on their Facebook page, and talk incessantly about how wonderful their company is. If you're like me, you don't even give these posts a glance. You just instinctively ignore them. If they continue, you unfollow or unfriend the person.

Social media marketing is relationship marketing. It's kind of like being at a party, getting to know everyone there. You wouldn't just walk up to people you don't really know and just start handing out your business cards, would you? If you do, most of the people there would probably look at you as a jerk.

They certainly wouldn't want to do business with you.

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