MySpace has been on a steady decline for the last couple of years, ever since its biggest competitor Facebook gained more popularity. They lost millions of active users monthly. Though they lost millions, they still allow you to reach an average of 45 million monthly users with your advertising. There are more people on MySpace monthly than the individual population of all but 25 countries in the entire world.
The majority of the users are between 13 and 34, which does limit your effectiveness if your business does not target that demographic area. However if you are marketing a product or service that fits that audience, advertising on MySpace will leverage your success greatly.
Now once you decide that you do want to market on MySpace, how do you want to do so? With a banner? Or simply with a profile?
Paid advertising on MySpace is fairly similar in cost to that of advertising with a PPC campaign on Google or Yahoo. However you get the chance to have a full color, enticing banner to attract your prospective customers, rather than a simple text listing. So dollar for dollar, advertising with MySpace may be more effective than doing so with a search engine, assuming your product/service is going to reach its maximum potential with the target audience you are going to reach.
Advertising your business profile can be quite beneficial as well. Especially since it is free. Customize your profile yourself or maybe even consider paying to have one designed. You can easily gain a large following of friends that will be exposed to your content. Just make sure not to look like you are spamming! You still need to engage in the 'social' aspect of this social networking site. If you come across as a spammer, MySpace will delete your account and block you. Don't abuse the service, use it to your advantage and follow the rules.
It is foolish not to use this massive website for advertising your business. It is free and offers so much exposure. So come join me on MySpace today to see how I promote my Home Business Opportunity
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