My First Website - The Importance of PageRank

PageRank is probably one of the most discussed topics among webmasters. This is a number calculated by Google for every web page. The algorithm was developed by Larry Page and is now used by Google to evaluate linked pages. This algorithm is based on links and PageRank value of pages where links are located.

There are two PageRank values. One is a real number used internally by Google, the other is a normalized integer value between 0 to 10. This integer number is publicly visible and is updated few times a year. There are many toolbars, widgets and web services that can display PageRank for any page.

This number is an indication of the page authority. High authority pages have high PageRank value. There is a common understanding among webmasters that you should get as many backlinks from pages with high PageRank as possible. This is only partially true. This way you can somehow increase this magic number for your page but having this number high will not automatically cause any difference in ranking.

The ranking algorithm used by Google uses many other parameters (Google says that more than 200) and PageRank is only one of them. You can have PR value 0 and the page can still be present on the top of search results. You can also have a page with high PR value that poorly ranks for many relevant keywords. Therefore, you should be careful when talking about PageRank and SEO.

Of course, having websites with high PR value is a great asset. High PageRank value is an indication of importance--important and authority pages have links to your website. Such websites usually reach higher prices and it is also easier to sell high PR domains.

Another benefit of this number is that you can quickly determine the importance of any website. This is useful when you are trying to find valuable linking opportunities. PageRank value is a quick indicator of authority.

However, high PageRank should not be the ultimate goal. The goal should be to have pages on the top of search results. Only this will bring traffic to the website. This means that having links from high PR pages is fine but you still need to do SEO in order to rank high. The PR value itself is only a number, there will be no direct benefit from it. The best approach is not to focus too much on this number. Simply promote the website, write articles and monitor ranking positions.

The Top ten juicers is an example of the website which has low PageRank but still ranks high for the main keyword. One of the very popular brands is the L'Equip juicer. L'Equip juicers have unique look and are popular because of high quality design and reliable operation.