Diamond Author
What makes a great salesperson in today's technology driven, moving at warp speed market place? Talk to any sales coach, selling expert or training specialist and you receive various lists describing abilities, attitudes, characteristics, competencies, knowledge, skills and talents. Sales Training Coaching Tip: Make sure you are not missing this in your sales training.
With that said, most people know what does not make a great salesperson. A recent posting in a social media group revealed some telltale signs. The discussion was around specific comments being deleted because the person writing the comment appeared to be engaged in "selling from the stage" so to speak and not sharing.
Two of this person's remarks struck me.
- "I do not have time to discuss the proper etiquette of a post."
- "I have to sell."
The individual went on to stress that the discussion he or she started was informative, but the
"social media police" within this one discussion group had the last word and beware your comments might also face the same dire circumstance of being deleted.
I shared this comment with a colleague and asked her opinion. She first thought it was a joke and no one would post such a comment. Then she realized it was not a joke.
The posting by this person suggested he or she may have some misconceptions about how to engaged in education based marketing because his or her focus was on selling. Also, as to relationship selling, this individual may be missing the mark there as well.
Relationship selling is all about building a mutual relationship and I stress mutual. When someone announces that he or she does not have the time to talk about the rules of engagement (social media etiquette) or similar pleasantries, then that person may end up adopting "I got to sell" attitude because the goal to increase sales is not being easily achieved. Also the relationship is probably more one-sided (salesperson) than mutual.
People buy from people they know and trust. By sharing in a public discussion group that you do not have time for social etiquette or other such small talk because you must be selling will let people know your intentions and may also inform them that you may not be trustworthy. This places you in that rather large group of gray jackets instead of allowing you to be a Red Jacket where you stand out in that very crowded marketplace.
P.S. Oh by the way, everyone is engaged in sales, it is just some people get directly paid for it while others do not.
About this Author
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Executive sales coach and consultant, Leanne Hoagland-Smith partners with innovative leaders who want to improve their teams' results. Call 219.759.5601 CDT USA to just have a conversation about the results you are seeking.
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