SEO (Search Engine Optimization) is a process to create or maintain a site in way that it ranks well on major search engines for its targeted keywords and increases traffic to the website, so it becomes important to understand the strategies involved in getting higher ranking on major search engines. Below you can find some of the most important and effective ethical SEO strategies that will sure help you to make your SEO campaign successful.

1. Keyword Selection And Placement:

Keyword selection and placement of keywords appropriately is one of the most effective ways but it must be used creatively. You should place your keywords in the title of different web pages. It is better to place exact keywords as title of the page that you are trying to optimize also use your keywords within content of your web page as applicable.

2. Different Title For Each Web Page:

A website has a lot of web pages. However, website has a single theme or subject but still its all pages are not same so it will be better to use a different title that is most relevant to that particular webpage or have a little variation in title of on each web page and make sure to add primary keywords in the beginning of title of the web pages.

3. Keyword Density:

Another more important thing in SEO is keyword density and proper research on ratio of keyword density is very important so that it looks natural and search engine friendly as well as user friendly. Keyword density for major keywords should be 3-7 %, 1-2% for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.

4. Anchor Text:

Inbound links are vary important for a website and helps a lot in terms of ranking on major search engines. Adding your main keywords in anchor text in inbound links as well as internal links of a website also help a lot to a website to get rank well on major search engines.

5. Relevancy:

It is also very important thing in terms of SEO. Keywords and content of your website are most relevant to the theme of the website. Make sure to have title of the page that is most relevant to the page content also make sure to exchange links with only relevant sites.

6. Sitemap:

Make sure to have a sitemap on your site and link all your web pages to the sitemap that help users to easily access all your pages and can go through their desired page directly. Also create an XML sitemap and submit it to Google that helps your site to get index all your pages quickly.

7. Fresh Content:

It is very important to add fresh content to your website frequently to retain its visitors and also googlebot and spiders also love fresh content so adding fresh content help a website to attract googlebot also. Having a forum with some active members really helps a website to add fresh content frequently. It is also better to add a blog to a website and post some relevant articles, activities and happenings or updations through posts time to time and in this way you can also add some fresh content to your website through your blog.

8. Link Popularity:

Building link popularity is one of the most famous and effective SEO strategy. It is because of the fact that for a website it is really hard to get index by major search engines in lack of few inbound links. So, it is really important to link to other resources that are related to your website niche. Try to get more and more links from relevant sites with higher PR.