As far as traffic is concerned, there is almost no difference between online marketing and traditional, brick-and-mortar marketing - if nobody's looking, nobody's buying. More web site traffic simply means more chances of making a sale. And in these times of shortened attention spans, traffic volume is all the more critical.
1. Paid Advertising - Pay Per Click (PPC)
Guaranteed instant traffic always comes at a price. Although PPC is sure to increase online traffic, expenses can quickly add up, making your cost-to-benefit ratio worse, if you do not know what you are doing. Always make sure you do your homework. Learn how to generate effective keyword lists, research buying and long tails keywords, split test your campaigns to get the most value for every dollar you spend.
2. Paid Advertising - Pay Per View (PPV)
Shareware or freeware installed on computers contain advertising tools that record your online habits. Sites you visit and searches you perform all dictate what PPV ads you receive. TrafficVance.com, MediaTraffic.com and LeadImpact.com all use information gathered this way to offer advertisers CPM ads specifically tailored to their target markets.
3. Search Engine Optimization (SEO)
SEO is a cheaper way to get more web site traffic. It offers real profits over a longer period of time. While PPC and PPV work as long as you are paying, there is always a danger that your advertising cost can be more than your profits because of competitive bidding. The whole idea of SEO is to get quality back links from authority sites coming back to your sites. Some common techniques used are article marketing, video marketing, commenting on blogs and forums etc.
4. Marketing By Email
Email Marketing may be the oldest way of generating more web site traffic but it still gets the job done. For starters, every website you run should have an opt-in list. The email addresses you gathered through this can be a potential goldmine. You can build relationships by sending useful content to your readers. At the same time, you can take the opportunity to market your products to this receptive audience.
5. Joint Ventures
You need allies. You can gain a lot if you enter into a joint venture with other web marketers just like you. Work out a win-win agreement to cross-promote so that both parties will gain instant exposure to thousands of new leads. Another way of going about it is letting them post ads or guest articles on your site. In exchange, they let you do something similar on theirs.
6. Recruiting Your Affiliates
If you truly believe in your product, affiliate marketing is the way to go. Be warned that you need to do more to attract the top affiliates to market for you. Prepare tools to help affiliates to market your products. Some examples are banners, email templates, articles, support and bonuses. Make it easy for them to make money. After all, they are making that money for you.
7. Web 2.0 & Social Media Marketing
Hardest to quantify but pay off can be big. People are so used to ads that many tune them out without so much as look at them. Doing this is not that easy nor automatic if ads are disguised as fun tidbits of information. Digg, Facebook, YouTube,Twitter, LinkedIn and company are now at par with newspapers and television in spreading out information. To ride this wave, offer value so that people who hear abut you will come looking. Free tips, articles, updates, news, and videos are a dime a dozen. To get more web site traffic, make sure yours stand out.
About this Author
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