Article promotions and public relations are closely related in the form that they both produce publicity. Combining the two practices can produce an enormous amount of mega exposure. PR allows you to deliver a message to the media and communicate with the public. Writing articles shows your expertise and positions you to gain public exposure.

Combining these two practices together can create mega publicity as well as a strong branding position. The more published opportunities you receive the more branding awareness you will experience. Once you add public relations this will increase publicity by allowing others to write a piece about you.

Try writing on a subject and then submit a media release on the same subject to the public. What this will do is credit you as an expert through the editorial related to the subject. The media release will communicate the message you want to send to the public via the press concerning the subject matter.

Mixing Articles and PR:

1. Topic Selection

Make sure that the piece that you write about is one that is also considered newsworthy to translate into a media release.

Examples:

Article: How to Manage Money Simple and Easy

Media Release: Expert Reveals How to Manage Money Simple and Easy

2. Promotion Sources

Start by submitting your article to a top article promotion website like Ezine Articles and then submit your release to the press via PR.com, they offer free press release services.

3. Blog Promotions

Promote the article on your own website blog and also in other website blogs. Reference the media release also in your blog and other website blogs.

The image of how the public perceives you are important to what kind of message you want to deliver. Using these two publicity builders to increase exposure adds value to your bottom line. At the end of the day, it is how you delivered your message that gets the most response. Positioning your brand to be a leader is always the best reward.