Environment and health has become an important component in all walks of life and makeup is no exception to it. Mineral makeup has been around for 30 years in countries such as Egypt, Morocco, India, Algeria etc but it has seize the attention of make up industry just recently. It was originally developed for plastic surgeons and dermatologists to be used on patients after various cosmetic procedures to cover the redness and soreness. Mineral makeup is non-comodegenic (non-pore clogging) and so it doesn't irritate the skin or even penetrate it.

Mineral makeup is based on a hypoallergenic loose power that does not contains any perfume, color, mineral oil, talc, alcohol or any other kinds of preservatives which makes it softer and lighter on the skin unlike other beauty products. Mineral makeup is prepared with inorganic pigments and natural minerals such as iron oxides, titanium dioxide, mica, ultramarine pigments and zinc for makeup from foundation to eye make up products for the body. According to makeup artists and dermatologists it's the best kind of make up for the skin in the long run.

Mineral makeup is specially recommended for women with skin allergies. Many women struggle with acne, allergies, dryness and clogged pores from traditional commercial makeup products. Diane Ranger who is the producer of one of the mineral makeup range says "Mineral makeup lets you enhance skin care with positive beauty choices, not create more problems." Mineral makeup is lighter than the traditional makeup which lets the natural radiance of your skin breathe out, also since its lighter it does not deposits as cake in the wrinkle lines giving more deeper effect. Mineral makeup helps to bring out natural shine we have during our early teens.

Mineral makeup is also the answer to sun affected skin, as it contains zinc oxide that offers protection from UVA, UVB and Infrared sun rays. Apart from many health benefits the mineral makeup also had many different usages. For example with use of proper brushes and other tools the same pigment can be used as eye shadow, lipstick, nail polish, blush, and even eyeliner. This reduces the need to carry pot of items while you are traveling and it also frees the clutter from your dressing, what else a girl needs? Mineral pigments reflect the light so colors soften features and give the skin a healthy, youthful glow. The minerals used as makeup ingredients last for longer hours avoiding the need for touch ups.