This is an excerpt from an extensive audio review that I conducted with Joel Schwartzberg, author of The 40-Year Old Version: Humoirs of a Divorced Dad. This interview is not about the book per se, but about promoting it. When I spoke with Joel he told me, "I know a lot about web-promotion of books given my experiences promoting my own book and note all the blogger reviews) as well as through my experience teaching Author Publicity to authors. I run an online and in-person mediabistro course that focuses on opportunities in new media.

Following is some of the information that we exchanged prior to the Internet Radio Show interview:

Q. When you look at divorceddad.com, there are tons of testimonials. How did you get so many?

A. I aggressively sought out and contacted "daddy bloggers" and other blogs that cover parenting or divorce issues. Basically, I traded them a free PDF for an interview, review, or article publication so long as they liked the book. So many of them agreed to be involved. I think I sent out about 100 emails, and a number of books. I kept offering the PDF to save trees, but also to save me money. I'm constantly looking for new contacts.

Q. I like the idea of combining "humor" and "memoir" in the title of your book, Was that your idea?

A. It was indeed my idea -- I wanted to get across the point that these were mini-memoirs, often funny.

Q. What type of Twitter activity do you do?

A. I tweet whenever an essay of mine is published, I win an award, when there's a new review, and other news related to the book, almost always including a link. I try to sound conversational and not too much like a miniaturized press release. Sometimes, I'll mix it up with more banal tweets, so people know I'm a human being, not just a marketing machine.  I use Twitter first and foremost; it increases my exposure.

Q. How much time do you invest in Social Networking every day?

A. I spend about 90 minutes a day marketing my book in one way or another, typically emailing and/or pitching editors, bloggers and reviewers.

Q. How has Twitter helped you to network with other authors, and what benefit has it had for you?

A. It has connected me to other writers, but mostly it allows me to share my work with a larger audience.

Q. How has Twitter helped you to hook up with other marketing companies, and what benefit has that had for you?

A. I really haven't formed professional alliances through Twitter just yet. Facebook's a different story.

Q. What has worked best for you from a copy-writing perspective?

A. What works best is a strong expression of the book's mission. In my case: "Stories that encourage strong divorced dadhood and reconnections with children." I also encourage authors to "pitch" more and "describe" less. I think good copywriting clearly shares not just what a book is, but how it helps.

For the balance of the interview click the link in the resource box.