Measuring Your SEO Effort

There are many ways to measure performance in an SEO project, but how do you know which is the most important?

Is it the links? How much traffic you're getting to your website? Is it the keyword rankings? Or is it about how much revenue you earn?

Here is a shortlist of the top five things that you should really consider using, for successful SEO:

Firstly Keyword rank, keeping track of your targeted keywords can tell you how much they've improved, whether they may have improved or dropped during the SEO project, after all the higher ranks is the whole point of SEO. The only downside to keyword research is that you could be reporting on keywords that won't fully benefit your website. Is there really any point having a number one search engine ranking if no one is even searching for that particular keyword term or phrase? Ranks are important, but you need to make sure you choose the most beneficial keywords to track. Why not construct a graph for each of your top keywords with its ranking, traffic and revenue data to show how much impact changes can have; this will help you gather a better understanding of your keywords.

Secondly consider Traffic Volume. SEO is there to bring us traffic, traffic is vital but we need to think about quality of the traffic and not the quantity. Is the traffic likely to convert? Look at your traffic volume on a regular basis and analyse your data to see where it came from, see if there are any trends, look at interaction from each traffic source to understand visitor quality and the true value of your methods.

Thirdly, consider non-brand organic traffic volume. After looking at the overview of your total number of visitors break this data down and look at how much non brand related organic traffic you are receiving; this will give you an understanding on how well your SEO keywords are doing. It's now to the qualative detail that give you a much better understanding of how successful your SEO project is doing, and then you'll know the areas in which you need to improve.

Now, Return-on-Investment is probably the most important factor, without a good return on investment a business won't succeed. However well your SEO Campaign is doing, some businesses just may not be profitable! Before starting your SEO project you should ensure that your business can make money, and then through using search and marketing you can invest your money and time to gain a better return and track the return of investment on the project.

Finally, no matter how big your company is, you should be a brand and the goal is to dominate the first page results in the search engine for the brand name; keeping an eye on this will help you to understand how your brand reputation is doing.

If you want to rank highly in the search engines for your chosen keyword terms consider using an SEO Agency. Bigfoot Digital can help you establish a real online presence. Visit the website today http://www.bigfootdigital.co.uk/