Marketing Your Small Business Through Email Mailing Lists

The sad reality for small businesses owners is that many of them will not stay in business through their first two years. Small businesses need to seek out a way to inexpensively market their product or service. Email mailing lists can be the answer. While businesses with a larger marketing budget are able to procure the assistance of a mailing list broker and purchase their lists of emails of their prospect customers, small business owners need to be creative and compile their own.

Starting a social networking site profile, such as Facebook or Twitter, for your business will allow you to reach out to both existing and potential clients. Putting an opt in form on these pages along with your businesses website will allow you to capture the information of these key audiences as they sign up for newsletters, giveaways and promotions. This key information can then be added to your list.

Every small business owner has been out in the town and been handed the business card of another small business owner. Next time this happens to you, ask the other small business owner if they are interested in supplying their email address and if they are interested in receiving promotions and newsletters as a member of your email list.

Go through your contacts in Outlook or your businesses book of clients and call each entry one by one. This is not only a great way to reach out to inactive customers, but to also inquire if they are interested in joining your email mailing list.

Also, putting a guest book in your small businesses shop or office and asking customers as they enter or leave if they would like to sign up for your email mailing list is a great way to procure new entries.

Although by now I am sure you are excited to go start compiling your email mailing list and reaching out to your clients, you must remember that there are very strict laws governing email correspondence. Your business should never add contacts to your email mailing list that have not requested to be added. Likewise, if a contact asks to be removed from your email mailing list they should promptly taken off.

Zatch Magbag is one of the SEO consultants of BBdirect a direct mail lead and direct mail marketing company.