The key to any successful Internet marketing campaign is consistency - by making an everyday effort to optimize every marketing opportunity that comes your way. It is the same with video marketing - you will gain the fruits of your labor as you continually expand your marketing efforts. Remember to work smarter, not harder. Take into mind these do's and don'ts to guide you through a clear and effective video marketing campaign:

Do's

1.Keep your videos straight to the point.

2.Use keywords sensibly.

3.Track your videos after they have been posted (such as making good use of YouTube Insight)

4.Create a buzz around your video by posting links on social bookmarking sites or joining groups in social networking sites.

5.Update your social bookmarking and social networking sites as much as you can (if possible, every day).

6.Complement your video marketing with article writing and blog posting.

7.Interact as much as possible with people in your comments page in your videos channel or blog.

Don'ts

1.Don't make your videos too long.

2.Don't over saturate your videos with keywords in such as way that they do not make sense anymore.

3.Don't just leave your videos after they have been posted.

4.Don't shrug off the potential of social bookmarking and social networking sites in bringing traffic back to your website

5.Don't leave your social networking and bookmarking accounts unattended for long. 6.Don't forget to complement your videos with other SEO strategies.

7.Don't neglect people commenting on your webpages.