Anyone can get publicity by implementing basic publicity strategies. Including press releases as a cornerstone of your overall marketing plans and campaign is a very strategic approach to gaining wide spread attention and , in most cases, free exposure. Writing and submitting press releases on a regular basis is a strategic way to keep your name, product, service or cause in the minds of your prospects and customers.

Here is an overview of the nine basic steps for using press releases to promote your business:

• Determine what you want your press release to announce - media is most interested in topics involving change and controversy. Let that direct your announcement of events, new services, donations, etc.
• Write a brief press release following proper news format, including all of the essential information. I recommend following Associated Press style.
• Write an attention getting headline and sub-headline - one that will draw the reader into the press release.
• At the beginning of your lead paragraph, include the location from where the press release is being distributed.
• Include the five journalistic Ws in your lead and second paragraph: who, what, when, where and why.
• Focus your press release on the benefits for the reader, watcher, and listener. Explain why they should care about you and what you are offering?
• Make your press release newsworthy. Prospects do not want to hear about business as usual; they want human interest and entertainment. Give it to them.
• Include your contact information so those interested can contact you for more information.
• Provide information about you and your company. But be brief.
• Finally, submit your press release to as many online and offline places as you can to generate widespread interest in your announcement.