Marketing For CPAs - Keyword Selection That Drives New Client Leads

Every marketing plan for CPAs and accountants should entail quality keyword selection. The basics of keyword optimization are relatively straightforward. Try to uncover the search words that your potential clients are using to locate accounting and tax services and then optimize your website and other media properties utilizing these keywords. The only problem is that other competing CPAs and accounting firms are trying to do just the same thing.

As a general rule, the more popular the search word is the more websites there are competing to rank high for the search word. Certainly, ranking high for competitive and popular keywords is the ultimate goal. But if money and time are an issue (and if you choose not to hire a firm to do the work), a reasonable alternative is to target search words that you believe you have a realistic shot at attaining a high ranking. In some situations, this just makes the most sense.

Quality marketing for CPAs relies on locating less competitive keywords. One of the best ways to find these keywords is to calculate the ratio of the number of web pages a search word has to the keyword popularity. This is completed by taking a list of keywords and keyword phrases and then determining how often potential clients search for these terms. This can be done by utilizing one of the many keyword tools on the market. The keyword tools can also help you determine other potential keywords that you may have missed.

Determining quality keywords is a difficult process. The CPA or accountant may not have the best background for keyword research and analysis. Marketing for CPAs is difficult, but with a plan and some perseverance a quality keyword plan can be accomplished.

John Harkin is with Tax Lead. Through it's online accountant marketing solutions, Tax Lead provides lead generation for the accounting profession. The company's services include tax leads, accounting leads, and marketing for CPAs. For additional information, please Click Here.