Getting the customer to stay on your Web site and getting them to return are important to the success of your online business. Keep the content useful, informative, compelling, exciting, and somewhat light-hearted. You want to create the words, headings, and images that will hold the customer's attention. There are a number of ways to do this:
1. Get the customer to take action with content, such as Click Here!, Buy Now!, or Take Action Now!. You want the customers to interact with your Web site in some way.
2. Tell the customer the benefits of clicking on a link and exploring your site. ("Visit our News page", "Check out these great Specials", "Win a Trip", "Play a Game", etc...)
3. Briefly explain what your business is about and its mission.
4. Use quality images of the products and services that you provide. Remember a picture is worth a thousand words.
5. Let your customer know that there are real people behind your Web site. Personalize the site and tell something about yourself.
6. Have a page with pictures of you and your staff.
7. You want your site to have memorable appearance. This is called your graphic identity.
You want your site to have memorable appearance. This is called your graphic identity. It is important that you have a graphic identity. You have a certain amount of convincing to do when you first start your business. Show the customer that you are competent and professional by being consistent with your pages. Elements such as background, logo, and headings need to be consistent from page to page. Through careful planning and design you will create a Web site that makes the customer feel comfortable so they will stay on and return often.
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