Magnetic Sponsoring has created quite a "buzz" these days in most network marketing circles.
Proponents claim that it is the new "wave" of network marketing, and far surpasses "old school" MLM practices for effectiveness. People who have failed at network marketing are attracted to magnetic sponsoring because it makes recruitment more pleasant and less aggressive. This article will examine why network marketers who practice magnetic sponsoring may never have to buy MLM leads again.

The premise behind magnetic sponsoring involves providing solutions for prospects before attempting to recruit them for a network marketing opportunity. The solutions provided for the prospects are as individual as the prospects themselves. Most of the time the solutions come in the form of useful resources or information. Magnetic sponsoring allows a relationship to develop and a bond of trust to be established between the marketer and the prospect. Needless to say, no bond of trust exists when cold calling MLM leads.

Magnetic sponsoring teaches it's followers that their best prospects are other network marketers. By approaching individuals who already believe in the nature of the business, marketers are not "chasing" prospects that are not interested in network marketing to begin with. In "old school" network marketing, the "3 foot" rule was a common practice. The "3 foot" rule involved approaching any and everyone within 3 feet, and trying to recruit them for one's business. The amount of rejection suffered by "old school" marketers applying the "3 foot" rule was prolific. Because of this constant rejection, attrition was very high in "old school" network marketing.

The growth of the Internet has facilitated the growth of magnetic sponsoring. It is now cost effective to reach millions of potential prospects, while in offline marketing it is quite costly. Social networks such as MySpace, Facebook, Digg etc. allow networkers to become "acquainted" with other networkers. These online relationships allow for free exchanges of information and mutual problem solving. Magnetic sponsoring teaches the practice of solutions finding, even if the solutions provided do not necessarily involve recruiting an individual.

In conclusion, magnetic sponsoring makes it possible to never have to purchase an MLM lead again. When a marketer becomes a trusted resource, prospects will naturally be attracted to them. At an appropriate time in the relationship, the marketer will be able to give information about their network marketing opportunity. Only with this new model of networking, the information will be provided to a prospect with an open mind. And that makes all the difference in the world!