One of the most important skills in the MLM business is relationship-building, and by mastering color personality technology, you will be able to build those essential relationships in two minutes flat!

Everyone has a certain personality type. Being in MLM, I’m sure you’re aware of this. You see it all the time. Have you ever noticed how some people are very different from others? Did you know there is an actual science behind personality colors?

If you know how to use this information, your business and life will become easier and less stressful. You will be able to form a bond with people quickly, therefore creating the know, like, and trust factor in less time. If this technology is not learned, you may be speaking to your prospects in a way which will turn them off to both you and your business.

There are four personality types: yellow, blue, green, and red. Each of these colors processes the spoken word differently. It’s crucial that you know how to communicate with each color in a way that makes sense to them. If you don’t speak their language, they’ll shut you out, and you’ll get nowhere fast!

Relationship with a yellow color personality

Yellows are open and indirect. Making up 35 percent of the population, they are wonderful people—they are nurturers, great listeners, fantastic team players, patient, and supportive. They are very open with their feelings, but when you ask them a question, they answer it and stop—they don’t volunteer any more information. Yellows are capable of building the largest MLM organizations when they get focused and believe that they can do it. They enjoy life and hate any kind of confrontation. They don’t like pushy, aggressive salespeople—if you try to “push” them or “sell” them, they will be out the door, and you’ll never see them again. Take your time and build a relationship, teach them, and help them. If you do that with a yellow color personality, you’ll have an awesome team member!

Relationship with a blue color personality

A blue is open and direct. If you ask him a question, he’ll never stop answering, and when he does, he’ll forget what the question was! This combination of open and direct means that the blue color personality is very confident in what he does and what he knows. Blues are the life of the party and everyone’s friends! Blues love to be with people and like attention. They are very creative people and make up 15 percent of the population. If you can teach a blue to focus and give her a system that’s fun and duplicable, there will be no stopping her!

Relationship with a green color personality

Green is indirect, like a yellow, and self-contained, and they make up 35 percent of the population. They are very calculating and need all the facts and figures before they make any decisions. When you speak to a green, chances are he’s trying to figure out why you’re asking this or that question. It’s important for you to remember to slow . . . down . . . your . . . speech. Don’t talk too fast to a green, or he won’t trust you—he will think you’re a slick salesperson. Rather, when you ask a question, let it sink in, and take a breath before you go on. Don’t try to sell a green because after he gets all the information, he’ll sell himself. Besides, that’s what you really want anyway!

Relationship with a red color personality

The red color personality is very direct, like the blue, so sometimes people get them confused, but they are self-contained and will not let you see their weaknesses. Reds make up 15 percent of the population. They will ask questions and control the conversation; they are in charge! They are very motivated by money—everything in their lives revolves around success and being the best. A red is uncoachable, so don’t even try! They like their egos stroked, and they demand a show of respect.

Have you figured out what color you are? Once you have mastered color personalities, it will be an invaluable tool to use in your MLM business. You will understand why people say and do certain things—they can’t help it, it’s who they are! Your job is to apply color personality profiling to your MLM business, create those relationships in two minutes flat, and then watch your business grow!