List Building
As an internet marketer, one of the most common areas you will hear is about is List Building.
The idea of building a list is so important in your ability to make money as an online marketer. Why can't I just build websites, write some copy and collect their profits? Why is it so vital that you consider building a list?
First, what does building a list mean?, basically this is where you ask visitors to your site to fill out a form with their name and email address and this is added to your list. Using this information, you stay in touch with your list (whether they have bought from you yet or not) via email. You will send good, quality information as well as the occasional sales letter to this list. You don't necessarily need a website selling a product(s), you may just have a 'landing page', which is a one page website dedicated to signing up visitors for your list to send a newsletter or similar. With any niche that you choose, you will need to make the decision as to whether building a list is even a viable option. However, if you think about it, there is usually some room for up-selling in just about any niche.
For example, if you have a website related to weight loss and how to achieve it, you might wonder what else you could offer that group of people. If they use your program and are successful at losing weight, you could offer them all kinds of related items to support them, such as "How do I stay slim", or some other 'follow up' product, it is important to find products that compliment each other and offer these on an 'on going' basis.
As you build a list, you often see the huge potential you have in that niche, there are hundreds of ebooks out there on any subject you can think of. this way, you can still sell the original book, but now you can also offer your list this accompanying book.
To see the potential, let's assume your list has only 500 people right now. The ebook you are promoting is priced at £14.99 with a 50% commisioon and you send an email out to your list (which is very quick to do). If 50 people on your list purchase that ebook, you just made a quick £374.75 for one email, this shows how powerful a good list can be.
Building a list by giving away an Info Product
The key to being able to sell to people on your list, is getting the right people on it in the first place.
Most people believe that by offering something for free that is of great value you will attract more people to sign up for your list. Whilst this is true, you also need to consider how you will keep these people, by providing valuable content in your newsletter. By not asking people to make a purchase, they are more likely to sign up for the newsletter and it will then depend on how valuable and relevant the information is, as to whether they continue to subscribe.
Usually, you know that the people signing up for your list are interested in material about that topic and they are probably willing to pay for other products relating to that topic at a later date.
List building is one of the most important parts of an internet marketer's business. It pays to take the time to really think about each niche and what will work best for that particular market. Whilst a free report may be the very best thing to use in one niche, it might not work at all in another niche, and then you need to consider the possibility of selling a product on a no-profit basis to attract people who are serious about that particular niche and this then shows commitment on their part and increases the likelihood that they will purchase further products in the future.
B Philips
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