In this article you will discover a 4 step approach to building your list. As a marketer, the most valuable asset in the company is a customer list. This is because they already trust you and buy from you. You do not need to spend a lot of time and money to tell them why they should buy from you. And most important of all, the cost of finding a new customer is much higher than the cost of selling to existing customers. If you give your customers what they want and have a good relationship with them, you can make money from your list easily.
Here are the four steps to build a list.
Understand your target audience
Not everyone on the earth is your customer. If your ad is trying to target every body, your advertising effort will be diluted and will not have any results. So the first thing is to describe in detail as much as possible about your ideal customer. By doing this you will be able to write a message that communicates with your target customers effectively.
Provide Valuable Information
The next step is to create a free offer that attracts people to get it by giving you their contact information. That free offer should be valuable and provide good information. Ideally, this free stuff should be able to solve the biggest problem that most of the people have in your target market. Then you spend some time and effort doing some research on that topic. After that you write a guide to tell them how to solve that problem in a step-by-step approach. This report will be given out to your target customers in order to get their contact information.
Getting Right Traffic
Please remember that not all traffic sources are equal. That is why you need to test different traffic generating methods and find out what works for you. Among different traffic methods, the most valuable one is probably pay-per-click. It is because you can generate traffic very fast and test if your free offer really attracts people. The drawback is that it will cost a lot of money if you are not doing it right.
Track Your Result
The main objective of tracking is to find out if your current marketing method works as expected. As we said before, not all traffic sources are created equally. This principle also applies to the leads generated from different sources. For example, leads from PPC may have higher buying ratio than leads coming from banner ads. If you do not track it, you will miss this important information. Also, it is critical to find out which traffic source contributes the most number of leads for you, so that you can put more resources into that traffic source.
Ellery Leung is a Hong Kong marketing consultant. His website: Hong Kong Marketing Consultant will often be updated with latest how to and marketing articles. Our mission is to help business grow their profit by 15% - 25% by optimizing and leveraging existing business asset, without spending more on traditional advertising to grow their business again.
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