In today's ultra-competitive business environment, every company needs to find interesting, cost-effective ways to advertise. That is why many companies are choosing vinyl banners to address some of their advertising needs.

Why Choose a Vinyl Banner?

To begin with, vinyl banners are lightweight and portable. They are also made of tough, weatherproof material that can withstand even the harshest of conditions. And just like traditional signage, vinyl banners have been show to increase brand recognition as well as sales from passersby.

Where can they be used?

As we mentioned, vinyl banners can be used as a supplement or as a substitute for traditional signage at you store or place of business. But banners are truly prized for their portability and easy storage, which makes them extremely popular at both indoor and outdoor events, like concerts, sporting events, fundraisers or trade shows. Really, any event that requires some type of temporary signage will likely be replete with vinyl-banners.

What you should look for in a Vinyl Banner

Banners should be offered in a range of colors and the supplier should deliver your banner in only a few days. The banner itself is best when it is made of PVC vinyl and is weatherproof. You will also want to check to make sure that the banner is resistant to UV rays, because if it isn't and you hang it outdoors, it will fade. Lastly, the material should be tough and durable and should not rip, tear or fray in any way. Most vinyl banners are designed to last up to 3 years outdoors, even in the harshest weather conditions.

As for temperature extremes, most vinyl banners are completely resistant to temperatures as low as -20 C or as high as 80 C. That means whether they are hung in the desert or in the Arctic, they should be unaffected.

What about the material?

The preferred material for banners is a vinyl that weighs approximately 13 ounces. Countless customer reviews have confirmed that this is the ideal weight for banners because it provides the perfect combination of strength and portability. After all, most businesses purchase vinyl banners because they are easy to transport, even for a single individual. And if the vinyl is too heavy, transportation and setup can be a chore. But even if these banners are lightweight, they have proven strong enough in tensile and tear strength tests to satisfy all of your signage needs. In fact, the lighter vinyl is a far more versatile material than heavy vinyl, which can be difficult to hang, because of its weight, and tends to sag and droop.

So, is a vinyl banner better than a traditional sign?

We're not saying that a vinyl sign can replace a traditional sign, but they do have several advantages. For starters, as we mentioned, they are much easier to transport and set up. They're also much cheaper and can be tailored to suit your needs more easily and affordably than traditional signage. And lastly, they can be used almost anywhere. However, in the end, a vinyl-banner is really the perfect complement to traditional signage and should not be used to replace it.