As an affiliate marketer, you're going to be an expert in your niche. At that point, you might be wondering how to reach others who also have an interest in your niche. When you want to target users with an interest in a very specialized niche, you should consider advertising in an ezine. An ezine is a niche internet magazine or email newsletter sent to an opt-in list of subscribers. Because these subscribers requested that the ezine be emailed to them, they are very targeted potential customers who have a clear interest in the topic.

If you're looking for an effective way to drive traffic to your website, ezine offer some distinct advantages over other forms of advertising:

1. A ready-made list of targeted users, sometimes in the thousands.
2. A highly receptive audience.
3. connections with other people in their niche.
4. A cost-effective way to drive traffic to an opt-in offer on your site.

Because ezine advertising was at the height of its popularity about 10 years ago, it is often overlooked as a viable marketing opportunity. That's why it's such a great strategy for affiliate marketers! When compared to other forms of online advertising, ezines could help you find a gold mine of targeted traffic.

And now you can choose what kind of ezine advertising you like:

1. Solo Ads: These are separate mailings sent to the entire ezine subscriber list.

They are long and similar in length to an article. These promote products freely with no restrictions on links or ad format. Solo Ads are the most expensive form of ezine ads, but readers see only your ad in an informative format.

2. Sponsor Ads: Sponsor Ads are located in three places, the top, middle and bottom.

Sponsor Ads are generally cheaper than Solo Ads, with the top sponsor ad being the most expensive spot. Bottom ads are the cheapest, but if you write the ad to look like it's a continuation of the ezine, it can be very effective.

3.Classified Ads: Classified Ads are the cheapest of all ezine ads.

They are not the best format for linking to a sales page or offer but work well in conjunction with opt-in pages offering free reports or bonus.

4. Banner Ads: Ezine newsletter banner ads are similar to traditional banner ads.

Not all ezines offer banner ads because they require HTML formating, and many ezines are text only. But when you find this option, banner ads are typically more effective than a website banner ad networks.

5. Advertorial: Advertorial Ads are written to simulate a publisher's editorial or personal review, but the real intent is to advertise a product.

You work with the publisher and pay a set fee, rather than a commission or revenue split. The ezine publisher may write the advertorial as a recommendation of your product or service to his or her readers.