It brought online bookstores to people. Now Amazon is bringing ebooks to readers and the device to read them with too. We're stepping into the future of reading as more people catch on to reading ebooks. Without doubt, the Kindle ebook reader has done wonders in paving the way and now we have the Kindle 2, bigger, faster and more powerful. Fasten your seatbelts!

With the supply chain of books becoming increasingly e-based, paper-filled books were always going to turn into e books. Now that we have just the perfect all-in-one device to procure, read and bring with you all the books you want anywhere you go and anytime you want, that's hard to resist. Oprah loves her electronic book reader, so too will many of us love ours.

There are several brands of electronic book readers to choose from in the market. Having that said, don't bother to look beyond the top of the pack as many of the rest are still in beta. By far the two most proven brands are the Amazon Kindle and Sony PRS. Both have generated running series and are already into their latter models. The consensus though, is Amazon with its Kindle 2 is fast drawing away from competition with Sony's flagship PRS - 700 a distant second.

The Kindle ebook reader is in great demand. Availability of stock at Amazon is at best intermittent. Waiting time fluctuates and they are not accepting overseas orders although some 3rd-party distributers and retailers do ship abroad with due shipping charges and mark-up. They are also sporadically spotted on eBay and when they are, are surely to be accompanied by price premium.

Electronic book readers are a boon not only to people, they are environmentally friendly too. Imagine the number of trees a top brand like Kindle can be credited with saving from the paper mill for books let alone the total effect of all e book reader brands combined. Through the Whispersync, the 15 million or so iPhones and iPod Touches are recently equipped to read Amazon e-titles making them green too overnight.

Kindle ebooks save money too. Savvy readers would realize that Amazon subsidizes its Kindle book sales and provides free sampling of e-books so you are never mistaken about buying a book. That may be string attached to sell its electronic book reader but the bottom line makes sense at the end of the day. Even for occasional readers, this should be a no-brainer. That's on top of all the other good stuff it brings.