Keywords are the foundation of finding your materials online. Without doing keyword research, any effort for attracting traffic through blogging, article writing, press releases, and uploading videos would be hit or miss, with absolutely no guarantees that anyone would find the material that had been written or produced.
The reason in our businesses that we write blog posts, press releases, articles, or make videos besides giving value is for people to find us, so before we do any of these things, we need to know how to do keyword research and how to find the keywords that people would be searching for that we can produce our materials from.
Rather than writing dozens of blog posts with a hit or miss kind of result, wouldn't you rather do the keyword research first, and only write blog posts or articles that you know and are confident of that people will be searching for in large numbers? And not just any people, but the target audience that you want to attract?
Plus, it makes it so much easier to write these blog posts or articles when you know you're going to be writing about, and have done some keyword research in the area that your business is in.
So before you can effectively do any of the strategies to expand your reach, driving lots of people to your website, you must know how to do effective keyword research. In fact, keywords should be used in more places than mentioned so far. They can also be used in Domain names, titles of videos or images, and anchor text in your website.
If you don't do effective keyword research, it's like trying to gather water in a bucket full of holes. You will not be gathering contacts and visitors to your website if you don't use words that people are searching for any better than you can fill a bag with a big hole in the bottom.
There are many tools available online to help you do keyword research, but part of the strategy is not only knowing what people in general are searching for, but what your specific target market is searching for, and how your competitors are using keywords. In my next article about keywords, I will discuss more of the "How" of doing effective and strategic keyword research. If you'd like to learn more about keyword research, visit the website of this article for a free newsletter containing more information about this subject.
Sue Paananen is the founder of EEK! I Need a Geek! which provides online marketing strategies and tech support for implementation of these strategies to women entrepreneurs. Visit her website at http://eekineedageek.com, or pick up her free report called the "Top 10 Tips for Driving Traffic to your Website" at http://eekineedageek.com/gifts. Sue is a certified consultant for Infusionsoft.
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