Here's the truth; optimizing your articles or making them search engine-friendly is relatively easy as long as you know the techniques that you're going to use. Here's what you need to do:
1. Write for your readers first. Google and other search engines will appreciate it if you keep your readers on top of your priority list. Write for these people and talk about the topics that they find very, very interesting. To give them great reading experience, ensure that you keep your articles short, tight, and scannable. Also, ensure that you offer them with good content. Your articles must be filled with useful, unique, and in-depth information.
2. Find the right keywords. Using keyword suggestion tools, identify the best keywords to target on your articles. The best ones are those that are not extremely competitive and those that are closely relevant to the products and services that you sell. Identify the synonyms of these keywords as well and use them in your articles. This is called latent semantic indexing technique which can make your articles more valuable to the eyes of search engines.
3. Anchor texts. It would be great if you can highlight the keywords that you're targeting and make them clickable. Obviously, this will make it much easier for search spiders to analyze your content. Keep in mind that this is something that you can do if you're using your articles on your own blog or website.
4. Keyword density. Don't even think about overloading your articles with too many keywords. Google simply hate keyword spammer. Stay on the safe side and use your keywords just once or twice for every 100 words.
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Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
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