Is Hiring a Copywriter a Good Investment?

If you are looking to hire a copywriter, many times it can be out of reach for the average small business owner. Most copywriters are worth way more than the fees they charge, but the fees can be very high. Read on to find out how you can overcome these fees and make your own investment into the copywriting of your business.

It all starts with education. Go to the library and look up some of the top copywriters in history (Claude Hopkins, Eugene Scwartz, Dan Kennedy, Gary Halbert, and others). These guys make anywhere from $10,000-$50,000 per sales letter. They product results, but that level of copywriting is out of reach for most small business owners.

Yes, you can go a smaller copywriter, but much of the time you will get smaller results for the amount of money that you paid. There is a better way. You can also educate yourself, just like all of the masters did. If you do enough research and collect enough samples, you too can educate yourself on how to write a powerful sales letter. This will cut your expenses way down and will also allow you to add a skill that you can sell to other business owners in your niche.

Start collecting the direct mail that comes to your home on a daily basis. Rip out magazine ads that that grab your attention for products that are in a similar category as the one you are writing for. Look for "control" pieces, which are ones that get sent on a repeated basis. These are the sales letters and ads that work. This will become your "swipe file."

You will use this research material to put together a sales letter that is customized for your product. You will have a compelling headline, a story, benefit-packed bullets, and a call to action. Towards the end you will want to make sure you list a guarantee as well.

Hiring a GOOD copywriter could just be one of the best investments you have ever made in your business. However, in order to get that quality you are going to have to pay a lot of money for it. If you are just starting out or selling your own products from home, you may not have a choice, but to become self-educated. Once you develop your new-found skill cor writing copy, you can use that to test different versions of your sales letters, and maybe some day, you can get paid for writing copy as well.

About this Author

Joshua Black is the developer of the Underdog Sales Letter System. This report gives you all of tips, templates, and tricks necessary to create your own customer-grabbing sales letters in as little as 8 hours. Check it out at: http://www.sales-letter-system.com.

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