There is something going around in the internet marketing community that is quite alarming to hear. If you have your ears tuned in long enough, you will find many newbie marketers as well as a few seasoned vets stating that email marketing is dying. They say this simply because now things are much harder than they were before when it comes to marketing through email.
It's not your fault to blame. There have been many fly-by-night businesses and con artists who have set up online businesses just to rob people of their money. They often have sucked people into their traps by way of email. So when honest, hard-working marketers decided to use email as a way to attract some good business, they have been looked down upon as being just like the rest.
Frankly email marketing is tough today, but it certainly isn't dead. The thing is that the rules have changed and many are still following what worked years ago. You have to be a bit creative in your marketing but at the same time you can't be too creative. What do I mean by this? Well while a subject line in an email is used to pull people into opening and reading your messages, it can also pose as a danger. Many scam artists have used certain speech and headlines in email that have appeared legitimate but in reality was nothing more than a trick.
Subject lines that begin with the letters "RE:" to mimic a reply email are often viewed as spam and consumers have begun to recognize these things. So you may not want to implement such a tactic in your marketing. At the same time you have to avoid the use of all caps in your headlines as well. While you may want to grab some attention and stand out from amongst others within your niche, you have to keep in mind that much spam mail has incorporated the use of all caps.
Overall email marketing isn't dead and it is going to stay around for a very long time. The key to making this form of online marketing produce profits for you is to provide good honest and informative information. Always over deliver in everything that you send out, whether it be a newsletter or even a promotional piece.
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