In recent times, there have been arguments in the seo community about buying links that generate one way links to targeted websites. There have been speculations that the search engines crackdown and frown on websites that consistently buy paid one way links.
According to Matt Cutts, not many people know that websites with paid links pointing to them can be spotted by any Google staff in 30 secs flat. What this basically means is that if you buy paid links, you can be penalized, sandboxed or in extreme cases, de-indexed within 2 minutes.
Google completely frowns on using any incentivised linking method whatsoever meant to influence a website's PageRank and rankings on the SERPs. Does this mean however that you cannot use paid links in your link building efforts?
Well, as you can see, it is a dicey situation. Including paid links in your link building efforts is really a risk. If you must, make sure that the paid links are really minimal and smaller than the natural links. In fact, keep it as low as 1-2%; nothing more. This way, even if there is a clampdown on websites with loads of paid one way links pointing to them, yours will most likely not fall in that category as they will be looking at websites with a higher ratio of paid links.
What Should I do If I Already Have Loads of Paid Links?
Simple; start building more natural links henceforth. This is so that you would have hopefully gained more natural one way links than the paid ones by the time the search engines get ready for another "cleansing". Concentrate on these for now as you don't want to see all that hard work go down the drain in one fell swoop. And better believe it, if Google can do something similar in the form of Google slap (Google AdWords "purge"), you can surely expect that they'll do the same for non-paying advertisers.
If you would like to hire an expert, it would be great to look for a quality link firm that specialises in natural one way link building and SEO services methods only.
Sagbee works as a full-time SEO Specialist for a professional SEO company that helps small, medium and fortune businesses online in brand management and website promotion using advanced link building services. To know more permanent and high quality one-way link building, methods like unique article marketing, high PR contextual link building, squidoo lens creation, Hub creation and promotion, forum link building,.edu link building and more, take few minutes to explore seo-peace.com.
Article Source: http://EzineArticles.com/?expert=Sagbee_C
