Diamond Author
One of the benefits of Internet Marketing is that it is relatively inexpensive and very direct. Your connection to your prospect or customer, even if he is all the way around the world, is almost immediate.
One of the drawbacks is that they can't "try on" the product like they would be able to in a store. People like to touch, weigh, see, smell what they are purchasing. They like to tap the melon, sniff the orange skin and feel the heft of the tableware. That is very difficult through a keyboard and monitor.
Most good marketers understand this, either consciously or intuitively, and use stories and visceral wording (wording that evokes the senses) in their copy. It helps their prospects and customers, almost literally, get a feel for the product. This is easily true for informational products, but even with physical products or with services, it is vital.
An Example of Visceral Copy
Which product would you buy:
1. Ink Pen - designer barrel, gel ink, fine, medium or thick point in the same pen. Quantity discounts.
Or:
2. The Michelangelo Pen - Imagine a pen that feels as if it were designed specifically to fit comfortably and warmly in your hand. Now imagine writing with it, as the special ink seems to lubricate the page so your hand glides along without stress or friction. It's like writing with air. The choice of point sizes allows you to express your mood - be direct with the thin point, fluid with the medium point and emphatic with the thick point. This amazing pen is yours for only...
You want that second pen, don't you. I am sorry I don't have one to sell you.
More to the point, though, you have had a chance to experience the second one in a way the seller of the first one did not allow you. You would want that one even if they were two different descriptions of the same pen. Even if you knew they were.
Allow your prospects and customers to see, feel, smell, touch and taste your product.
About this Author
Geoff Hoff is a best selling author and teaches creative writing on the internet. After studying Internet marketing for many years and putting up several sales pages for his products, services and courses, people started asking him to critique and/or write their sales copy so he is now an Internet copywriter.
You can get his free report on how to make money on-line with giveaways by visiting http://makemoneywithgiveaways.com
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