Many words and phrases are typical for internet marketing, marketing online. These are specific words that are not found in a normal marketing vocabulary list. In fact a big part of this vocabulary has grown more or less without actually being noticed by the experienced online marketeers. Terms like opt-in page (squeeze page), click through rate (CTR), conversion rates, ad impressions, SEO etc. are examples of a typical part of the internet vocabulary.

For beginning marketeers it is not easy to understand specific marketing terms being used in sales letters, reports and manuals of software tools for marketing online. A little problem here is that the experienced marketeers themselves do not realize which words are common for them, but not for the potential clients of their products. This means that without realizing it the marketeer can loose clients because they do not exactly understand what he is talking about.

Therefore as well the experienced marketeer as beginner can have advantage of consulting an internet marketing vocabulary. For the marketeer, to know which terms need an explanation or should be avoided, and for the beginner of course to learn exactly what is meant. The vocabulary list should not be too extensive but really to the point and explain in simple words the most used internet marketing terms to be understood by every person interested in this topic.

Another interesting advantage for the beginner is the fact that an internet marketing vocabulary itself teaches a lot of the techniques used in online marketing. So it is a type of compact course in internet marketing. Especially people who have a lot of experience in normal marketing can quickly understand how the principles of online marketing work. However they will notice that it is quite different from selling off-line. In fact the internet marketing vocabulary itself is a kind of summary of the techniques available for selling, promoting and marketing on the internet.