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Internet Marketing Mentoring and Coaching Center - History and Overview

Expert Author Steve Jankowski

In the fall of 2007, IMMACC founder Gerald Van Yerxa launched Big Ticket To Wealth which was a private internet marketing company headquartered in Kamloops, Canada.  That company grew exponentially and after two years, the focus from marketing an online opportunity changed to online marketing mentorship and training.

Who Is Gerald Van Yerxa?

Gerald Van Yerxa lives in Kamloops, Canada and has been the president of the local United Way, Director of Tourism of Kamloops High Country Region and has received the Kamloops Volunteer of the Year award for 2 consecutive years.

Gerald also co-owned and operated a successful advertising agency that specialized in all forms of print and electronic media.  Another business that Gerald was heavily involved in was that of being a co-owner of a privately held chain of radio stations in western Canada.

Gerald and his wife Rachael were also very successful in a nutritional MLM company where they achieved top 100 income earner status (the company has over 2 million members) and he helped launch two other global Network Marketing companies.

IMMACC.com - What is it?

Big Ticket To Wealth transitioned into a mentorship and training program in the summer of 2009, and by mid-summer 2010, there were over 700 hours of proprietary video tutorials specific to the online marketing industry available for members.    Since an increasing number of members were joining the program to become better marketers of businesses and products that they were already marketing, Gerald decided to change the name to IMMACC which stands for Internet Marketing Mentoring and Coaching Center.

When the name changed from Big Ticket To Wealth to IMMACC, the company already had what was arguably the world's largest online marketing training program.  The 170 different training theatres that were available when the name changed will continue to grow as new methodologies and tactics are created to market online more effectively.

The company hosts many live, interactive webinars and trainings every week and archives many of them so that members can access them 24/7.

IMMACC will continue to grow its library and over the next 10 to 15 years it will continue to be the premier place for all types of businesses to learn how to market more effectively online.  Many traditional businesses such as dentists, attorneys, accountants, realtors will become more active online and IMMACC stands to attract many of them because of the depth and breadth of the training available for  members.

IMMACC Affiliates

Members of  the Internet Marketing Mentoring and Coaching Center are also automatically enrolled in the IMMACC affiliate program.  This program pays a minimum of $1000 when a new member enrolls in the program.  The sponsor of the selling affiliate also receives a minimum of $1000 as a "matching override" bonus.

The matching override encourages teamwork and the coaching and mentoring that IMMACC is famous for.   If an affiliate builds a team of other affiliates that are actively marketing the membership program, they can receive many overrides. 

It does, however, take work and discipline to market any product on the internet.  Members of IMMACC that choose to market the affiliate program need to understand that it will take effort to achieve success.

One of the keys to success with any online business is learning how to create a brand and a steady stream of leads that you personally own and control. To be successful in a company like IMMACC, or any other, you need to brand yourself online. Convincing internet surfers that you are the best person to purchase any product, service or opportunity from is a skill that can be learned. It is called "Branding" and is the best way to build a lasting online business.

Training, mentoring and coaching are the areas that Steve Jankowski has specialized in for the past three years. He has taken his years of practice as an attorney and his experience in owning multiple service and product based businesses, and used that background to become a guide and mentor to many successful online marketers. To learn more about what Steve does, visit his site at www.toptiermentor.com

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