The purpose of internet business advertising is to generate traffic. Are you a hurry to get traffic to your website? If you asked that question to most Internet marketers the reply would probably be yes. However getting website traffic is not as simple as it sounds. In this article let's look at two ways building website traffic can pay off for you.

1. The fastest way to get traffic to any website is to purchase it. The most common way to do this is to start a pay per click advertising campaign. And the most popular pay per click search engine available that you can purchase a campaign on is Google AdWords.

One thing that is not often discussed is that the majority of people who run a campaign on Google AdWords do not make money. In reality they actually spend more money than they earn revenue for.

Therefore it makes sense that you need to study and learn the proper internet business advertising techniques before you jump into pay per click advertising. This makes sense for any form of Internet advertising, but when you are actually spending your hard earned money you really need to work hard to make it pay off.

2. The opposite way of getting traffic fast is to build an organic advertising campaign based on getting back links. A back link is where you have your website address on somebody else's website.

The reason this is slower than purchasing traffic is because you have to earn your back links one link at a time. Of course the benefit to this is you are not actually investing any money but rather you're investing your time to do this.

For example, you can write an article with a resource box that contains your website address. You then submit this article to an article directory and when they publish it online you have just created a back link to your website.

Before you get too excited about this you have to understand that there are literally billions of websites on the Internet today. All of these are trying to get traffic one way or another and article marketing has proven to be a great source of free traffic.

To make article marketing pay off for you then you must have a lot of articles online, and you must be in the best directories that get traffic. The only way to do this is to consistently work on it on a daily basis.

In summary when you consider internet business advertising, these are two ways of building website traffic that can pay off for you. You have to decide either to purchase it or work hard to create an organic advertising campaign. Both can offer success, so it largely depends and your budget and your patience.